As organic search share continues to grow, this can be replicated and impacts multiple types (all) industries.

The past few years alone have thrown AI, BERT, Hummingbird, and RankBrain into the SEO mix – not to mention massive changes and growth in mobile and voice search.

So, how can you make the most of the search channel in this new era of enterprise SEO?

Here are seven areas of opportunity you don’t want to overlook.

1. Embrace New Opportunities in Every Channel

There is no one-size-fits-all SERP, and one type of content may not even be the best place to answer any given query.

What’s more, there are now hundreds of variations on the search results page.