This will give you more specific keywords to mention and so you can go even more in-depth during your podcast episode.

Remember that Google is able to decipher your audio and knows what topics and keywords you are covering.

So, when you mention a keyword within your podcast, your podcast episode is more likely to rank for that keyword or phrase.

But there are a few things I’ve learned through this whole process:

1. You don’t have to keyword stuff – you don’t have to mention a keyword 100 times or anything crazy if you want to rank well organically. Mention it whenever it is natural.
2. Episodes titles that contain popular keywords tend to do better – do your keyword research and include the right keywords within your title (I’ll show you how in a bit).
3. Episode titles that contain questions do well – eventually, you’ll also see these episodes perform even better because when people ask questions in the future on smart assistants like Alexa and Google Home, you’ll eventually start to see them pull from podcasts.

So how do you find the right keywords and questions to
incorporate into your podcasts?

Head back to Ubersuggest and type in a keyword or phrase related to a podcast episode you want to create. This should be a bit easier now because you’ve already leveraged the Content Ideas report to come up with popular topics that people want to hear about. 😉