The trick, as Steve Jobs proved to all of us, is not to be the first, but to be the best. If your site, videos, emails and social tweets are the most helpful, if they answer questions that your buyers are asking, you will build momentum and reputation.

5. SEO: There are only 18 spots on page one of Google results—10 unpaid results and 8 paid results. And hundreds of companies vying for those spots every minute of every day. Digital marketing is VERY competitive.

Getting on page one in the unpaid section is best done with content that is well-organized and answers the questions that your customers are asking.