Our most successful clients understand that successful digital marketing is not linear; it is cumulative. Each effort and each appearance feeds upon the others. And it is seldom true that one channel is sufficient. The most profitable marketing efforts use a number of channels, because that’s where the audience is (all over the place!). Reinforcement/reminders lead to familiarity; familiarity builds trust.

Small gains can lead to bigger gains; a strong increase in the responses to a specific ad, for example, will help you realize how and what your customers want to buy from you, and you’ll be able to create a whole new set of offers or products/services based on that new data.