Don’t be afraid to ask. Digital marketing changes constantly. New tools, methods, and strategies emerge on a daily basis, and one of them might make a very positive difference in your own results. If someone mentions something you’re not familiar with, don’t be afraid to ask questions. The truth is, the people who are best at digital marketing are learning all the time.

If you pay attention to all the aspects I have just described and have strong, dedicated people on your team, you will find a way to communicate successfully with your audience and compete effectively. It will take some time, but don’t give up; sometimes the winning combination of message, channel, and methods are just around the corner.