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digital marketing

Digital marketing strategy: What to expect and how to manage it ?

Here are some tips for managing a digital marketing team:

Give great instructions. I hope you are good at giving instructions. Because you will be doing a lot of that. The folks who give instructions most poorly are the diva types (male or female) who just blurt out what they are thinking and have a “make it so” attitude toward their team. They provide about one-fifth of the required instructions at the start, forcing their team to ask all sorts of questions, which can go on for 20 minutes in a Slack channel.

Instead, team members can read the instructions and just get to work, if you spend just a few more minutes spent organizing the assignment, providing context and answering all anticipated questions, and stating the desired result.