* Are your social channels active, with content refreshed at an appropriate cadence for your industry? Is the content boastful or helpful?

* Are you constantly making new offers that appeal to the Mindset of your buyers when they set out to buy?

* If you’re selling a service, are your LinkedIn and Leadership pages up to date? Based on thousands of customer interviews and site heat maps, there is no doubt that is where your customers are going to answer one of their first questions: “Who are the people running this company?”

* Are you aggressively gathering reviews, testimonials, and use cases, and publishing them wherever you can? “What other people say about it” is the biggest driver of any type of sale these days.