Category Archives for Blog

content marketing

6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s…

Twenty Twenty-One: A Deep Dive into the New Default WordPress Theme

Twenty Twenty-One is the new WordPress default theme coming with WordPress 5.6. If you are waiting for a fully featured WordPress theme you may be a little disappointed. Twenty Twenty-One is a minimalist theme that…

Digital Future Report Reveals Majority of Marketers Are “in Denial” About SEO Performance Gap

An industry report has revealed that marketing, data and technology leaders continue to be “in denial” about their SEO performance, despite recognising the increased importance of SEO in the new normal. Published, the Digital Future…
instagram marketing

Use Instagram Marketing Strategy to Save Your Business in a Recession

America is currently in the midst of a recession since the corona-virus outbreak in early February. With extended quarantine forcing consumers to stay home, small business owners are seeking solutions to help them thrive during…

5 Simple Tips to Quickly Improve Your Email Marketing Strategy

Email marketing is, without a doubt, one of the most effective strategies for companies to promote their products and/or services. It offers a return on investment (ROI) of 28.5 percent, which is four times higher…

Top 5 High ROI SEO Tactics

Search Engine Optimization strategy is altering continuously. So it is surprisingly challenging to assume the best strategy. Often, people only notice Return on Investment (ROI) from Google Ads drives, but they have a tendency to…
horticulture marketing

marketing strategy to boost horticultural exports in Kenya

Kenya on Thursday said it had launched a year-long marketing communication strategy to help boost the country’s horticultural exports in order to achieve a 10 percent export growth in 2020-2021 period. The Kenya Export Promotion…
content marketing

Steps for a Successful Content Marketing Strategy

2020 has been hard on everyone. Lock-downs, restrictions, and the pandemic have accelerated the shift toward the digital world, including shoppers. Even in these strange times, however, companies that offer high-value digital content to their…

Here’s why you and your business should use Reverse Image Search

You would have seen a site full of pictures, and many of them are not what they seem. Automated visual data browsing utilities makes it easy to find a false photo and false people who…

Mechanics Of The Slots RTP

Slots have been part of the fabric of gambling since the 19th century and since that time they have undergone major changes. Most of these have been influenced by technology but some changes have been…