Category Archives for Blog

25Nov
By Blog, SEO factor

The Anatomy Of A Winning SEO Strategy

SEO is hard, but it’s not impossible. In this guide, we’ll detail the key components you need to have in your SEO strategy going forward. The foundations of this strategy are built around 3 core…
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digital marketing
25Nov
By Blog, digital marketing

Top Audience Intelligence Tools to Boost Your Digital Marketing Strategy

Social media platforms provide a fantastic opportunity to reach a broad audience and to boost brand visibility. However, without actually knowing your target audience, you can never be sure the campaign will reach the most…
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content marketing
25Nov
By Blog

6 Ways to Build Brand Authority With Content Marketing

Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. When you’ve built authority, potential customers and clients begin to count on you and trust you — and it’s…
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25Nov
By Blog, SEO factor

Twenty Twenty-One: A Deep Dive into the New Default WordPress Theme

Twenty Twenty-One is the new WordPress default theme coming with WordPress 5.6. If you are waiting for a fully featured WordPress theme you may be a little disappointed. Twenty Twenty-One is a minimalist theme that…
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25Nov
By Blog, SEO factor

Digital Future Report Reveals Majority of Marketers Are “in Denial” About SEO Performance Gap

An industry report has revealed that marketing, data and technology leaders continue to be “in denial” about their SEO performance, despite recognising the increased importance of SEO in the new normal. Published, the Digital Future…
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instagram marketing
25Nov
By Blog, digital marketing

Use Instagram Marketing Strategy to Save Your Business in a Recession

America is currently in the midst of a recession since the corona-virus outbreak in early February. With extended quarantine forcing consumers to stay home, small business owners are seeking solutions to help them thrive during…
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22Nov
By Blog

5 Simple Tips to Quickly Improve Your Email Marketing Strategy

Email marketing is, without a doubt, one of the most effective strategies for companies to promote their products and/or services. It offers a return on investment (ROI) of 28.5 percent, which is four times higher…
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22Nov
By Blog, SEO factor

Top 5 High ROI SEO Tactics

Search Engine Optimization strategy is altering continuously. So it is surprisingly challenging to assume the best strategy. Often, people only notice Return on Investment (ROI) from Google Ads drives, but they have a tendency to…
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horticulture marketing
22Nov
By Blog

marketing strategy to boost horticultural exports in Kenya

Kenya on Thursday said it had launched a year-long marketing communication strategy to help boost the country’s horticultural exports in order to achieve a 10 percent export growth in 2020-2021 period. The Kenya Export Promotion…
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content marketing
22Nov
By Blog

Steps for a Successful Content Marketing Strategy

2020 has been hard on everyone. Lock-downs, restrictions, and the pandemic have accelerated the shift toward the digital world, including shoppers. Even in these strange times, however, companies that offer high-value digital content to their…
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