The second problem could occur when you focus on long tail keywords that are so obscure they simply don’t generate any traffic. Long tail keywords are a great way to start your keyword strategy. These words attract less traffic, but you’ll have a higher chance to convert your visitors into buyers or returning visitors. People that use specific terms, to search for exactly that thing you’re writing about, are just a very good match. However, if your keyword is too specific and doesn’t bring in any traffic, it won’t help your SEO. So make sure you aim for long tail keywords that actually generate some traffic!