So, it’s important to evaluate whether the content you plan to publish for a certain keyword is in line with what people are looking for. You can do that by looking at the search results. Do the types of intent match? What answers do people want? Is your content in the right form? For instance, if you wrote an extensive DIY post to rank for the term [wedding decorations] and all you see in the results pages is online stores selling wedding decorations, it’s time to rethink your strategy. Check out this post about writing intent-based content for your keywords for more information on how to do that!