7. Forgetting to evaluate

If you aim to rank for certain terms, make sure to check whether you succeed. You need to evaluate regularly if people actually find your articles. One way to do that is googling your proposed focus keyword every now and then. But be aware that your search results may be biased because Google has personalized search. So, use a private browser session, or a tool like https://valentin.app/ and check if your article turns up in the results. If you forget to evaluate, you won’t know whether you could aim for more competitive keywords or you should focus on long tail variants.