Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure.

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes people are making. Being aware of these mistakes helps you set up a successful keyword research strategy and avoid practices that harm your rankings.