If you are feeling overwhelmed by the idea of optimising your website whilst setting up the rest of your business, you aren’t alone. This is why there are some excellent digital marketing companies out there who offer SEO packages to make things easier for people like you. As a business owner, you shouldn’t have to do it all yourself and an expert’s opinion can go a long way. Make sure to ask for help when you need it.

Another thing that you should realise as a start-up business owner is that you will struggle to rank for the top performing keywords right away. There are likely industry leaders who are ranking for these keywords and your website will need some work to compete against them. For this reason, you should shift your focus onto local SEO. Your customers will be searching for local businesses so consider your keywords and don’t forget to optimise your Google My Business listing.