Whilst this task can be time consuming it can also make or break your SEO strategy. In-depth keyword research can help you identify potential quick wins and hidden gems of keywords. If you don’t want to spend a huge amount of time doing this there are ways to speed this process up.

For example, you could use Python & Google Sheets to scale your keyword research. This will save you quite a bit of time and get you all the data you need. Once you have all your keywords, it will be important to classify them, so they align with the buyers’ journey.

You’ll also need to investigate search intent to ensure you have the right top of content that has a chance of ranking.