When you do keyword research, for example, each keyword is analyzed for difficulty, opportunity, potential, and importance.

Using so many metrics is a bit of an overkill, but still, a fun thing to play with.

Another example of a smart feature is crawler alert prioritization.

With Moz Pro, you can run automatic website crawls and receive alerts prioritized based on page importance and issue type.

Free Trial

A 30-day free SEO plan is available for the Medium subscription plan only, but it’s got all the same features that other plans have, so it’s a fair way to assess whether you’d want to pay for any other subscriptions.