The plans are priced at $99, $199, and $399 per month respectively, but some features, like competitive analysis and additional users, will cost you extra, to the tune of $200 per month per additional user.

Easy-to-learn software for entry-level SEO professionals.

Another all-rounder, Moz Pro offers some of the most popular website optimization features, from site audit to keyword research, to rank tracking.

Compared to other tools, Moz Pro is a little easier to navigate than either Ahrefs or SEMrush, but also a little lighter on SEO analytics.

One thing that really stands out about Moz Pro is its use of smart metrics.