SEMrush is easier to navigate than Ahrefs and, in fact, than most SEO tools out there.

It’s got a lively color-coded interface, logical workflow and tab position, and professional-looking SEO reports with plenty of templates to choose from.

In that regard, if you have to share your results with a client or a teammate, then SEMrush will set you up with a nice presentation.

There also seems to be a consensus in the SEO community that SEMrush does a better job at keyword research.

So, if keyword research is your primary concern, then SEMrush might be a better way to go.

Free Trial

SEMrush offers 7-day free SEO plans on its Pro and Guru subscription plans, but no trial on its higher-end Business plan.