I can certainly appreciate the simplicity of this approach, and if you’re being completely transparent with your clients about the minimal impact of the base-level work you’re doing, who’s to argue against it? But this, combined with those selling SEO on gig sites, leads to yet more erosion of trust in SEO as a practice performed by professionals and experts.

We’ve discussed some of the ways that a local business might have a negative perception of SEO, but there are plenty of real-life experiences they could have that might lead to a mistrust of SEO.

Here are a few of the ultimately avoidable ways that agencies might find themselves on the receiving end of a contract cancellation. We’ll be using these to define exactly how to approach and work with clients who have suffered these situations before.