To these people, sales is merely a numbers game and as long as you’re always bulk-sending emails or dialling every number in the phone book, you’re doing your job.

Every single day, business owners are bombarded with phone calls and emails from self-proclaimed “digital marketing experts” vying to help them get on the first page of Google, get social media likes and followers, build a new website, etc. The promises made by these marketers are endless, and the sheer volume of contact attempts can leave most business owners frustrated and confused about who to trust and believe when it comes to their own business’ digital marketing strategy.