In order to define the best approach to turning someone around on SEO, it’s important to know what sort of experience your prospect has had, so you can learn what their misgivings might be.

Here are a few examples of ways in which local businesses might have been underserved by SEO:

There are numerous ways to approach a potential SEO client from an informed and considered position, such as approaching them with a bespoke audit of their performance. However, very often marketers choose to go down the cold-as-ice route of “hitting the phones” and promising the earth to unwitting local business owners.