Local SEO is hard, and for you, that should be a good thing. That’s why you’re hired to do the hard work and really earn both your clients’ trust and their budgets. So make sure you’re always becoming a better marketer: always be testing hypotheses for yourself, keep up with the latest in local SEO, and learn from everything you do.

Remember that you’re always only as good as your last campaign or project, so if you’re truly delivering success for your local business clients, you should be able to prove it with case studies and testimonials.

If any of your clients had misgivings about SEO at the start, all the better: get them to say that in their quotes! These pieces of social proof will be integral the next time you’re faced with a potential client who’s been burned by an SEO agency.