Finally, don’t allow your agency to become a stranger. Even when things are ticking along nicely, tactics are working, and everyone seems happy, try to go beyond the regular, mandated calls and reports. Check in with your client now and again to share an interesting piece of SEO news relevant to their industry or your strategy, or a small update on progress on a particular piece of work.

By doing this, you’re showing that you care, and that even when you’re working on something else, you have them in mind and okay this is sounding like dating advice again…

This is the hardest part, and for good reason. Even with all the client relationship tips and tricks in the world to hand, ultimately it’s all for naught if your agency can’t deliver the goods. If you’re not genuinely good at what you do, you risk becoming another bad SEO experience for your client.