In this agreement you can make promises to respond to calls or emails within a certain timeframe, outline who should attend meetings and reviews, and cover a basic process for handling issues and requests. It should also dictate the best way to raise issues (such as by phone or email) and who the main point of contact should be for both companies. Outlining processes like this sets expectations clearly from the start of a relationship and avoids any uncertainty later.

You might think your work is done after securing the contract, but people who have had past issues with marketing don’t turn into the SEO faithful overnight. It can be a long road to fully reestablish trust in what you’re trying to achieve and how you’re going about it, but now that you’ve started on the right foot, that should be a far smoother road to travel.