So, with these experiences and perceptions in your potential client’s rear view mirror, but still very much front-of-mind, how do you convince them that you’re different, that you’re not like the others, that you’ll treat them right?

The specifics of your approach will differ based on your type of agency, and also the experiences your potential client has been through, but broadly, the following advice could and should apply to every stage of the relationship.

To really get through to a potential client that’s been burned by SEO in the past, you need to sit down and pay attention to what their complaints are, and plan to address each one in an honest and forthcoming way.