The client experience of paying for very little at the start and getting even less over the course of the relationship naturally leads to misgivings about local SEOs.

Good communication practices should be at the heart of the client relationship, and this, as we’ll go onto a little later, should be set in place right at the start.

Some business owners and in-house marketers will want to know how things are going at your end, and that they’re really getting something for what they’re paying, whether that’s explicitly stated ROI or just the security of knowing their business is in good hands.

Sadly, too many marketers stick to their guns a little too much when it comes to not going outside their retainer or scheduled calls, and miss opportunities to answer small questions from clients or even acknowledge their requests. Worse still, some marketers go the whole hog and completely ignore communications as a rule, leading to a very negative perception of the practice on the part of the local business.