Advance Your Agency is a BrightLocal series designed to equip you with the skills, knowledge, and advice necessary to take your agency operations to the next level.

As in any industry where trust has to be placed in an expert or authority, there are sharks in SEO. While we in local search like to think of ourselves as the more approachable, more trustworthy kid brother of mainstream SEO, sadly there are always opportunities for professionals to behave less than professionally, taking advantage of businesses and eroding the good standing and expertise SEOs should have.

You might not have dealt with SEOs playing fast and loose with the truth, but if you’ve been in SEO for some time, and worked with a variety of clients, you’ll no doubt have come across clients who have.