Usually, this deduplication isn’t really desired. As a result, you underestimate the value of Google Ads traffic. It makes also bidding strategies’ life harder because they always work better with larger sets of data.

Don’t Stop Using It

Of course, there is nothing wrong with the import itself.

Linking Google Ads and Analytics allows you to see the ads performance data in Google Analytics.

You can import Analytics metrics like bounce rate, average session duration, and pages per session into Google Ads account. You can also create valuable Google Ads remarketing lists using Analytics data.