Sprout has provided industry-specific insights and more in-depth reporting in its full summary, but in this post, we’re going to take a look at some of the highlights to help provide some context as to what the latest data indicates.

Worth noting too, all the time frames listed are recorded in Central Time Zone (CST).

First off, on Facebook – Sprout says that, overall, the best time to post to Facebook for optimal engagement is on Wednesday between 11am and 12pm.

As you can see in the chart, Wednesday is the best performing day overall, while Sunday is the worst for Facebook engagement.

On Instagram, Wednesday is also a winner, along with Friday at 10am.