Sprout Social has this week published the latest version of its best times to post report, which highlights the optimal times of day to post to the major social platforms in order to maximize engagement.

The report is based on data gleaned from Sprout’s 20,000+ customer base, providing a significant dataset to pull from and pinpoint the key posting times. That said, of course, your optimal posting times will vary dependent on your unique audience, so the pointers and charts below are not definitive. But they do serve as a good starting point for those looking to map out a more effective strategy, or a worthy change in approach if you’re looking to improve performance.