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Showing Up in a Time of Uncertainty: What Marketers Need to Know : Social Media Examiner

Instagram is working on streamlining sharing Live Videos to IGTV after it’s ended with this new UI pic.twitter.com/4q57GHcvoQ

— Jane Manchun Wong (@wongmjane) March 11, 2020

This possible new feature hasn’t yet been confirmed by Instagram; however, the company recently announced plans to internally prototype an Instagram Partner Program that allows creators to monetize their IGTV videos with ads. Instagram has also reportedly begun reaching out to “top video creators” as recently as last Friday to test these new placements. It makes sense that the company would look for ways to easily build an IGTV content library.