So, soon we’ll have Stories options on Snapchat, Instagram, Facebook, YouTube and LinkedIn, while Pinterest also has ‘Story Pins‘, which are a variation on the same. Twitter also just purchased Chroma Labs, which specializes in Stories content – which doesn’t necessarily mean we’ll see Twitter Stories anytime soon. But we might. 

It feels somewhat unoriginal for each platform to be following the other, but as noted, the trends indicate that Stories are what younger users, in particular, feel increasingly comfortable with. And in that context, it’s logical that the platforms are working to move in-step.