Of course, this isn’t the first time LinkedIn has given Stories a look. Back in 2018, LinkedIn started testing its first iteration of LinkedIn Stories, though only for university students.

That version, which LinkedIn called ‘Student Voices’, was rolled out to college students in the US, and aimed to help people at different universities interact and share their experiences. The logic here was that with Stories becoming a more essential tool for communication among younger audiences, the platform could provide a more familiar sharing surface, which would subsequently encourage more engagement.