. Why? Due to the fact that, by including remarketing lists, which use secondary targeting for your keywords, you ’ re sending out projects to individuals who are currently acquainted with your brand name, therefore enhancing the possibility of much better advertisement efficiency.

. But keep in mind that, to utilize RLSAs, your online shop will require to have at least 1,000 active cookies.

. Advanced suggestion. If you ’ re currently knowledgeable about and utilizing RLSAs for enhanced Google projects, here are 3 skilled methods we suggest to take your Google Ads video game to professional level: