Contemplate social media as channel.  If you happen to had two social media accounts from firms who provided very related companies they usually each ran equivalent affords through their Twitter account, one who had 500 followers and one who had 9000 followers – who do you suppose goes to get the higher outcomes?  Sure, it relies on the standard of the followers, and the conversion proportion could also be comparable, but when the smaller account generated 2 gross sales, the bigger one can have generated 36 gross sales.  It’s as this level price remembering the campaigns prices would have additionally been the identical.