We regularly hear feedback that web site analytics presents a false case on the success of the web site. The argument is as a result of a buyer might have turn into conscious of the corporate by another marketing campaign after which merely visited the web site, because the second stage.  Nevertheless, some information is best than no information, and except you know the way nicely your website is performing for the those that do go to it (wherever they originate from) how will you enhance efficiency?  Going again to the retail analogy, your web site is equal to your store lay-out and instore expertise.