Nevertheless, nearly all of marketing campaigns are focussed round driving income into the enterprise, rising the shopper base, growing spend of current clients and producing new gross sales – and in the end offering a constructive return on funding.

What we imply by return on funding is that the marketing campaign has delivered more cash again to the enterprise than it price to run the exercise or marketing campaign.  That is the place a variety of firms can fall into making the final word marketing analysis mistake.

Too many firms, and I’ve seen plenty of marketing professionals inside companies do that, measure the gross sales income quite than the revenue.