Kathy Bachmann: a shift that is clear e-commerce has impacts over the organization, from supply chain to resourcing to marketing. The health crisis appears to be driving larger basket sizes for offline retailers as households fill up and would further push the trend that lots of of our clients happen to be seeing with consumers switching to online purchases.

Talbot: Marketing mix modeling… could it be reasonable you may anticipate that some current mixes will likely to be under review and potentially significant changes made?

Bachmann: We’ve recently been dealing with clients on modeling scenarios for marketing investments taking into consideration the spread of Coronavirus through our Model that is LIVE framework allows for ‘real-time’ insights as information is made available.