Smaller ticket items like home appliances and bedding and linens have seen search upticks and light conversion boosts (+7% and +12%, respectively), which may be a good sign for consumer confidence.

The automotive industry is showing some stress on the SERP—with a noticeable 30% drop in the industry average conversion rate over the past few weeks.

A 30% drop is never good, but it’s hard to attribute all that to COVID-19. Mid-March isn’t exactly car-buying season to begin with, but we’re seeing searchers shift their preferences within the automotive space.

Some would predict ecommerce to soar with traditional retail having reducing hours and operations. But while some families are turning to ecommerce to replace brick-and-mortar purchases, others are unsure of their future income. This instability is impacting user’s conversion rates on from search ads—with retail conversion rates having fallen 14%.