Greetings, gifts, and flowers

Social distancing is a lonely experience, and it’s difficult to maintain our connections for what may be weeks or months apart. Small gestures can mean even more throughout the COVID-19 pandemic, and advertisers who are wise enough to advertise on Google are seeing some great results. Over the past three weeks, since the coronavirus escalated in the US:

7 industries with mixed PPC performance during COVID-19

We’re closely watching some industries with potential to see big changes or shifts in coming weeks.

Real estate

Borrowing rates remain low, and the housing market is currently holding. On the SERP, search traffic remains relatively stable, as well—with little change to search volume, CPC, or conversion rates. But some important shifts could have some important industry consequences down the road.