7 industries with increased volume/performance during COVID-19

Some businesses are experiencing increases across metrics during the time of this pandemic.

Non-profits and charities

In times of crisis, we often see the best in people, and that’s even true on the Google SERP. As COVID-19 has spread, non-profits and charities have seen:

Google Ads does support a number of Google grant programs to allow non-profits advertise for free, but keeping them in compliance is often difficult. Luckily, it’s clear that they’re finding searchers more easily than ever in this crisis.

Health and medical

Unsurprisingly, many of us are turning to search for information on how to protect ourselves and our communities. As users turn to the stores and the SERP to purchase everything from over-the-counter painkillers to vital medication, many advertisers are seeing increased ease in selling their products online, with ad clicks and conversion rates both significantly higher than usual.