What is uncommon is how searchers are behaving. As they flock to the SERP, we’re seeing that searchers might be looking for something entirely different and so the clicks aren’t worth your PPC ad spend. Others are more hesitant to convert today. Since COVID-19 became epidemic in the United States three weeks ago, we’ve seen conversion rates drop by an average of 21%.

Of course, every industry sees different performance with Google Ads. So it’s imperative that we look at things a little more closely.

Here are seven industries seeing an increased volume, seven with mixed performance, and seven industries hit the hardest.