At WordStream, we’re looking across tens of thousands of advertisers to understand the impact of COVID-19 on PPC advertising. In this article, we’ll examine several industries that have noticed serious changes to their Google Ads accounts over recent days and weeks as COVID-19 has spread and interrupted normal life and business.

In the United States, Google’s searches have shifted, but largely remained constant. But in the past week, we’ve noticed Google search ad impressions begin to decrease modestly—7% below average. That’s not uncommon, particularly during holiday weeks, but it was certainly not expected by many advertisers.