Industrial and manufacturing

As manufacturing operations are slowed, we’re seeing PPC campaigns for manufacturing and industrial goods are also impacted. Cost per click have increased 5% and conversion rates in the industry have decreased modestly, but advertisers are hurting from a 13% decrease in search traffic.

We’re all in for change over the next few months—both online and offline. Stay safe, healthy, and practice social distancing. While you’re stuck inside, keep an eye on your PPC accounts and the WordStream blog. As we see new trends emerge and strategies to keep your account’s performance healthy, we’ll be posting regularly.