To mitigate some of this disruption, be sure to:

Bars and restaurants

With many communities closing dine-in restaurants and bars, these small businesses will be hit hard during our time in social isolation. While many are learning to shift to delivery and take-out services, they’re already hard-pressed finding success on the SERP this past week.

Public safety and strict limits on group size have performers and venues cancelling shows across the globe. As a result, search volume for live entertainment has reduced by 24% and conversion rates have fallen 30%.

I know too well that many large conferences have either cancelled, postponed their events until the fall, or are attempting to host a virtual event in place. Unfortunately, many businesses rely on event marketing to fill their marketing funnel so these event cancellations will have ripple effects to other businesses, as well. Since the COVID-19 outbreak at the end of February, event marketers have noticed a 33% reduction in conversions as more events continue to cancel.