There’s modest increase in paid search traffic for new careers and vocational training (+10% and +8%, respectively) in the past weeks, but that’s largely aspirational for the moment, as conversion numbers haven’t shifted noticeably.

Legal services

The legal industry is seeing some minor shifts on the SERP, with modest (under 5%) to search volumes and conversion rates. Luckily, this is offset by a similar decline in the cost per click—keeping search conversions and CPAs mostly steady.

However, we’re seeing more of these conversions arrive in the form of phone calls instead of website submissions. And, unfortunately, over 30% of these calls are unanswered. If COVID-19 is impacting your firm’s operations or hours, be sure to: