The good news? Large retailers, including Amazon, are pulling back their budgets on Google Ads and consequently, a 9% decrease in CPC on Google have evened out most retailer’s ROAS.

Data via Andy Taylor of Tinuiti

Ironically, wholesalers and liquidators seem to be noticing an opposite trend, with a 14% increase in CPCs but a 9% increase in conversion rates.

Jobs and education

Schools and colleges around the country are closed for several weeks, prompting a forced rise in elearning and training. Although the classroom has changed, there’s yet to be short-term changes to the performance of higher education advertisers. With the college application rush over and the June SAT yet to be cancelled, prospective students haven’t changed their behavior on the SERP.