2. Measurable
Use measurable numbers, such as follower growth, engagement, or paid and organic reach to describe your goal. To measure these metrics, social media tools like Fanpagekarma can be used.

3. Achievable
Your goal has to be achievable and realistic. Increasing the number of your followers from 100 to 100,000 followers in a month, for example, is an unrealistic goal. 

4. Relevance 
A relevant social media marketing goal is in accordance with the success of your company. 

5. Time-based
If your goal isn’t time-bound, it’s hard to measure.

For example, “I want to grow a lot in a month”, is a poorly chosen goal. “I want to grow my business’s Instagram account from 1,000 to 15,000 followers in one year,” is a much better-chosen goal, as it is specific, measurable, achievable, relevant and time-based. With a clearly defined goal, you have the best foundation to produce successful content.