Everyone has a story to tell. Candles’ story is one of bravery, passion, and perseverance, feelings to which everyone can relate. By telling your story, you could capture the hearts and attention of the masses, as well.

3. ALSA (The Ice Bucket Challenge)

In 2014, the Amyotrophic Lateral Sclerosis (ALS) Association launched one of the most successful viral campaigns of all time. Justin Bieber, Oprah Winfrey, and Bill Gates were a handful of the celebrities who took the challenge and dumped buckets of ice over their heads to raise funds and awareness for ALSresearch.

By the time the videos had stopped filling newsfeeds around the world, the campaign had raised more than $220 million for ALSorganizations worldwide. Awareness of the disease rose and it reached the fifth most popular Google search for all of 2014.