In 2017, BuzzFeed did a profile on Kor and the impact of Candles. At the time of this post, the profile video has 15 million views on YouTube alone, and over 100 million views on Facebook.

BuzzFeed’s profile gave Kor a global platform to share a story of bravery and remembrance. A visit to the cherished local museum became a viral topic that captured the hearts of millions, just like it had in Terre Haute, Indiana.

Viral best practice: Local stories can capture the hearts of millions

A large number of people in Terre Haute will enthusiastically tell you about their first time at Candles. Now, millions of people know about Candles and get to spread that message. Additionally, to keep Kor’s legacy remembered for future generations, in April 2019, two Indiana natives teamed up with PBS to release a documentary about Kor.