15. Dollar Shave Club

At this point, Dollar Shave Club‘s (DSC) inaugural video is legendary. My first reaction to a shaving subscription service was, “huh?” But with a single video, DSC flawlessly spoke to shaver pain points, poked fun at themselves, and announced to the world that they were ready to shake up a previously forgettable industry

Co-founder Michael Dubin wrote the video, starred in it, and had a friend shoot it in a single day for less than $4,500. It crashed the company’s servers 90 minutes after it went live and catapulted the company to become the second-largest men’s razor seller in America.